- New product research
- UX research
- Usability testing
- Market research
- Graphic design
After sunsetting Craft Vape Club, my friend and I came up with the idea of creating a vinyl subscription service. Our hypothesis was that whilst enthusiasts were happy to go crate digging to find great records, those new to vinyl might not know where to go, or even what they were looking for - so we came up with vinall.
After doing some market research we found that there were a few other companies in the space - such as Wax and Stamp, TraxnWax and Vinyl Me Please - but they seemed to be targeting an audience of traditional vinyl enthusiasts, often for a specific genre.
Our theory was that the new generation of vinyl collectors differed from the archetypes of old. These new collectors have vastly different reasons for collecting vinyl and as such we felt there would be an opportunity to provide a service that wasn't currently out there.
We created some Facebook adverts targeting the 'millennial' audience we felt would be most interested in our proposition and directed them to the following survey.
Feel free to play around with the survey as it contains conditional logic to make sure we were always asking relevant questions.
Whilst we got a decent number of responses and a reasonably strong indication that the idea could work, my friend and I decided not to pursue it due to ongoing commitments.
It served as a fun branding exercise for me, tasked with attracting a user group of millennials with expendable income - a user group that many wish to target - in a crowded space (Facebook advertising) I was very pleased to receive some great unsolicited compliments on the branding.